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Murphy's Law: Customer Service. Is that an Oxymoron?

A corporate contact of mine from a major dental porcelain distributor recently called an airline to utilize points earned over the last several years to travel to Europe with a friend on vacation. Neither had enough mileage from individual frequent flyer accounts to qualify for a free ticket. A third party to this story offered to transfer 20,000 miles as a gift to make the whole thing work.

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Mark Murphy, DDS, FAGD
Murphy is the vice president of educational services for Mercer Advisors, director of professional relations for Quantum Dental Resources, and consults and lectures for dental laboratories, manufacturers and dentists throughout the United States and Canada through Funktional Design Group. He can be reached at mtmurphydds@gmail.com or mark.murphy@merceradvisors.com.
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  • May
  • 2009
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Risky Business: The Truth About Hepatits B Vaccine

There seem to be many questions recently regarding the Hepatitis B vaccine protocol so it’s time to review this safety issue. The offering of this vaccine is one of the requirements of OSHA’s Bloodborne Pathogen Standard (BPS) at 29 CFR 1910.1030.  The BPS requires the employer to define the tasks in the workplace where potential exposure to bloodborne pathogens may occur. At SafeLink we have defined those tasks for the typical dental laboratory as:

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Author Information
Mary Borg
Borg is the co-founder and president of SafeLink Consulting Inc. Since 1991, she has actively participated as a presenter and on-site instructor to audiences of dentists, dental hygienists, dental assistants, and dental laboratory technicians throughout the US. Prior to founding SafeLink Consulting , Borg held senior level management positions in mortgage banking, banking and the family entertainment business. Her positions included responsibility for facilities management, human resources, Risk management, crisis and disaster recovery and health and safety.
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  • May
  • 2009
  • Yes

Dear Ms. Marketing: Help me increase my revenues!

Dear Ms. Marketing: I am looking for a way to increase revenue do you have any suggestions?

I have some that may not have crossed you mind. Unused space in your business costs you money without adding to your bottom line. Someone may be desperate for space and willing to rent yours. Some companies have separate entrance and unused training rooms that added nothing to revenue but cost in terms of insurance and utilities. They have rented these spaces to other companies and it is a winning situation for both.

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Dena Lanier
Lanier is president and owner of The Lab 2000, a dental laboratory serving a national market out of Columbus, Ga. She started her career in the dental field in 1980 with dentures and partials.  Since opening her laboratory is 1995, she has grown The Lab 2000 into one of the largest female-owned laboratories in the country. The Lab 2000 maintains it membership with the National Dental Laboratory Association, along with Georgia, Florida, Mississippi, Tennessee, Louisiana, North and South Carolina, Kentucky, Texas, Eastern Conference and the Southeastern Conference of Dental Laboratories. She is the 2009 president of the Georgia Dental Laboratory Association and serves as an NADL laboratory representative.
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  • May
  • 2009
  • Yes

Murphy's Law: 3D CAD/CAM Dental Laboratory Design

Warning !!! This is sort of a self-serving column. OK, actually I'm serving my wife in a column

And I sort of lied about the CAD/CAM. It is just CAD - no CAM

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Author Information
Mark Murphy, DDS, FAGD
Murphy is the vice president of educational services for Mercer Advisors, director of professional relations for Quantum Dental Resources, and consults and lectures for dental laboratories, manufacturers and dentists throughout the United States and Canada through Funktional Design Group. He can be reached at mtmurphydds@gmail.com or mark.murphy@merceradvisors.com.
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  • April
  • 2009
  • Yes

Dear Ms. Marketing: Unhappy Customers

Dear Ms. Marketing: I have a customer that is always complaining. Do you have any suggestions on how to handle an unhappy customer?

If you have been in business any amount of time, you are going to have some upset customers and maybe even some irate ones. Everyone has to deal with these types of customers because if you don't, they will bad-mouth you all over town. They may not always be right, but they are your customer for now.

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Author Information
Dena Lanier
Lanier is president and owner of The Lab 2000, a dental laboratory serving a national market out of Columbus, Ga. She started her career in the dental field in 1980 with dentures and partials.  Since opening her laboratory is 1995, she has grown The Lab 2000 into one of the largest female-owned laboratories in the country. The Lab 2000 maintains it membership with the National Dental Laboratory Association, along with Georgia, Florida, Mississippi, Tennessee, Louisiana, North and South Carolina, Kentucky, Texas, Eastern Conference and the Southeastern Conference of Dental Laboratories. She is the 2009 president of the Georgia Dental Laboratory Association and serves as an NADL laboratory representative.
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  • April
  • 2009
  • Yes

That's Life: Survival of the Fittest

It seems like the dental laboratory is always feeling the crunch and taking the hard hits in the dental industry. And once again, we only have ourselves to blame for pulling the roof down upon ourselves. Over the next couple issues I'd like to address a few examples. This month, I want to talk about digital impressions.

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Mark C. Jackson, RDT
Jackson is co-owner, vice president and general manager of Precision Dental Laboratory, DAMAS, in Montclair, California. He received his dental technology training in Southern California. He has lectured internationally on topics such as implant dentistry and laboratory management. Since opening Precision Dental Laboratory in 1981 the laboratory has expanded three times and employs 35 people.
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  • April
  • 2009
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That's Life: Seeing Red About Green

While strolling the exhibits at the recent medical device manufacturing show, I pondered once again how fast technology is changing, and just how fast the gap is closing between other industries and dental technology. You see, we have always been the quiet little cottage industry that takes away the scraps and bit left behind by major manufacturers. The rapid prototyping industry has infiltrated ours, and we are being overrun with milling systems and scanners from all over the world. It’s almost too hard to keep up with them.

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Mark C. Jackson, RDT
<p>Jackson is co-owner, vice president and general manager of Precision Dental Laboratory,<br /> DAMAS, in Montclair, California. He received his dental technology training in Southern California. He has lectured internationally on topics such as implant dentistry and laboratory management. Since opening Precision Dental Laboratory in 1981 the laboratory has expanded three times and employs 35 people.</p>
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  • March
  • 2009
  • Yes

Risky Business: Impact of the Obama Administration on Worker Safety

All of us seem to be ready for change, but are employers ready for tougher enforcement of the OSHA Act?  Under the Bush Administration, OSHA used special emphasis programs to address specific safety hazards rather than issuing new standards.  The emphasis program that affected dental laboratories was control of exposure to silica and beryllium.  The greatest random inspection activity that I’ve experienced for dental laboratories occurred in 2004 and 2005 as a result of the emphasis on silica and beryllium. 

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Author Information
Mary Borg
<p>Borg is the co-founder and president of SafeLink Inc. Since 1991, she has actively participated as a presenter and on-site instructor to audiences of dentists, dental hygienists, dental assistants, and dental laboratory technicians throughout the US. Prior to founding SafeLink, Borg held senior level management positions in mortgage banking, banking and the family entertainment business. Her positions included responsibility for facilities management, human resources, Risk management, crisis and disaster recovery and health and safety.</p>
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  • March
  • 2009
  • Yes

Murphy's Law: Outside Looking In

I am a prolific reader.  I think it is a good thing.  It helps me bring ideas, constructs and strategies to our laboratory profession that I might not have thought of.  On a flight recently, I read a very timely article in Inc.  Magazine, The Ultimate Business Tune Up For Times Like These. It was subtitled with: 23 things you can do right now to energize your employees, wow your customers and get your business back on track.

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Author Information
Mark Murphy, DDS, FAGD
<p>Murphy is the vice president of educational services for Mercer Advisors, director of professional relations for Quantum Dental Resources, and consults and lectures for dental laboratories, manufacturers and dentists throughout the United States and Canada through Funktional Design Group. He can be reached at mtmurphydds@gmail.com or mark.murphy@merceradvisors.com.</p>
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  • March
  • 2009
  • Yes

Dear Ms. Marketing: Tee Time

Dear Ms. Marketing: I am looking to spend some time outside of the office with my customers and I want to give them that wow factor. Do you have any suggestions?

Get into the game of golf. You maybe saying why golf? There are more than 27 million golfers in the United States alone. Golf is a great way to open doors and close deals, golf can enhance almost any business relationship.

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Author Information
Dena Lanier
<p>Lanier is president and owner of The Lab 2000, a dental laboratory serving a national market out of Columbus, Ga.&nbsp;She started her career in the dental field in 1980 with dentures and partials.&nbsp; Since opening her laboratory is 1995, she has grown The Lab 2000 into one of the largest female-owned laboratories in the country. The Lab 2000 maintains it membership with the National Dental Laboratory Association, along with Georgia, Florida, Mississippi, Tennessee, Louisiana, North and South Carolina, Kentucky, Texas, Eastern Conference and the Southeastern Conference of Dental Laboratories. She is the 2009 president of the Georgia Dental Laboratory Association and serves as an NADL laboratory representative.</p>
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  • February
  • 2009
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