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2006 Unbound Archives

December

Share this valuable information with your dentist clients to help them make the best decision for their practices before they invest in new technology.

John B. Vinturella helps you define your laboratory's competitive edge - the collection of factors that sets your laboratory apart from its competitors and promotes its chances for success.

In order to gain new business, your dentist clients want specifics about your laboratory's abilities. Tommy Yan wants you to ask yourself the big question: Are you a princess at one skill, or a pauper of many?

It's the time of year when stress builds up like a snowdrift. Jeff Davidson helps you dig out from underneath it all.

Catch up on the latest industry happenings.

Figure out what kind of CAD/CAM system will best fit your laboratory.

Implement a three tiered approach to creating a meaningful customer acquisition and retention strategy for your laboratory.

Safe practices you need to use when working with some of the most hazardous chemicals in the dental laboratory - acids.

Think once the new dentist clients come pouring in all will be well? Mark helps you prepare your laboratory for an influx of new customers so they won't flee as quickly as they arrived.

October

Brent Finlay shares five key components to getting a small business acquisition loan and the the major challenges you'll typically have to overcome to secure a small business acquisition loan.

Susan Friedmann shows you five focused strategies to create a positive impression on potential dentist clients with your trade show exhibit. Don't have a trade show booth? Many of these tips can be applied to your laboratory's marketing materials.

Diane English points out that it may be inevitable that you will be challenged by negativity in life; but it is far from inevitable that we have to keep the soap opera going. Learn how to use humor to transform your outlook and lead to success.

Larry Price, CDT, passes away; DSG acquires Americus and other must-know industry news.

Paolo wants to know if you have planned for the investment needed in new technology and explains how to amortize or factor in the cost of these technologies into your pricing.

Mark gives you seven ways to become part of a highly effective dental team and ponders the question of what makes it effective.

Mary asks you to watch what you heat during fire prevention week. Her practical tips will help you and your employees at home and at work.

Mark helps you build your laboratory with guaranteed referrals from an unexpected source - your vendors.  

November

Are there ways in which your dentist clients can improve their impression-taking technique and avoid costly remakes? Absolutely. Share this article of tips with your dentist clients.

Most businesses either do not recognize the most valuable player, do not realize the importance of demonstrating appreciation or fail to include the MVP in the most important business decisions or processes. John Mehrmann helps you identify and reward your laboratory's MVP.

It's that time of year again. Elizabeth Montgomery helps you get the most return from clients on your gift investment.

The body of empirical evidence and personal observations that medicine and dentistry (and laboratory technology) have relied on for centuries is being replaced rapidly by a more scientific standard. Mark shows you how laboratories can lead the move to evidence based dentistry.

Recently, some disinfectants have come off the market, leaving some laboratory owners wondering what to buy. Mary helps you figure out the best disinfectant for your laboratory.

When a prospect picks you over the competition, it's a day to celebrate and a day to discover why. Mark outlines ways of dealing with competition so that your laboratory shines.

September

Daniel Sitter helps you refine your message and methods in the hopes of ultimately winning the sale.

David Gass shares a few ways to maintain good vendor relationships, which is crucial to your business.

Knowing what's happening in Europe can be vital to your bottom line becasue the European market often foreshadows developments in the U.S. market.

Paolo delves into one of the biggest challenges he sees for most laboratories: The middle management gap.

Mark believes that much as dentists shook the traveling barber and tooth puller label and became a true profession and member of the health care team, so too should we choose to accept the role we have with the same character.

Mary points out that with less fresh air coming into and out of our buildings, there is the potential build-up of indoor air contaminants, which makes using respiratory protectors even more important.

Mark answers your questions about the impact becoming DAMAS certified has on paperwork, documentation and general overhead and expenses.

August

Ron Adler shows you how to say away from the sales lead black hole.

Brian Konradt explains how you can use a company blog to sell clients on your dental laboratory and ensure their loyalty.

Brent Finlay helps you avoid these common business financing mistakes.

Find out what this industry-specific management course can do for your laboratory.

Catch up with the latest happenings in the dental laboratory industry.

Make your choice and increase your laboratory's sales.

Get your laboratory wired for safety without experiencing high-voltage problems.

It may sound like a mission impossible, but you too can survive a family business.

July

Find out what this industry-specific management course can do for your laboratory.

Bruce Elkin helps give you the skills to gain success on your own terms.

Get all the information you need about the 20 dental laboratory technology programs accredited by the American Dental Association.

Matthew Cossolotto explains how to get over a fear of public speaking, whether to a large group or to a potential client.

Catch up with the latest happenings in the dental laboratory industry.

In these busy times, it's what is not on your to-do list that is important.

Meth mouth and the dental restoration.

June

Women are increasingly more active in starting new businesses. Top growth of their businesses indicates skills that are noteworthy for other women and men.

More than 80 percent of all small businesses fail in their first two years according to the Small Business Administration. The key to being in the 20 percent that are successful is in finding what makes you different. The key to stop struggling is in finding what makes you different.

Most businesses ultimately fail because they have a mindset that drives them to pursue new customers at the expense of paying too little attention to current customers. Successful businesses know that the real marketing begins after the intial sale has been made to achieve strong, sustainable, customer relationships.

Sometimes free continuing education classes aren't worth the money.

Find out why the Bird Flu is being called the Kissin' Cousin of the 1918 Spanish Flu and how you can prepare.

May

Michael Girard with Brontes Technologies shares an essay he wrote about how dental laboratory owners responded to a Vision 21 panel about digital impression technology.

Roy Pulliam shares his technique for flameless tooth setting.

Vicky Pope let's you in on the top seven reasons why employees walk away.

Germaine A. Hoston, Ph.D., helps you sort out what it means to be an LLC and if it's right for you.

Catch up with the latest awards and appointments, market moves and noteworthy items.

Attracting New Clients

Safety Around the Clock.

April

European VP Says U.S. Laboratories Asked DENTSPLY for Offshore Laboratory Service. Read what European laboratory owners are hearing concerning DENTSPLY Prosthetic's new offshore outsourcing service.

Rasheed Ali shares his take on the true secret of success.

Karen Saunders explains what you need to know when designing your business logo.

Catch up with the latest awards and appointments, market moves and noteworthy items.

Mark believes there should be a new paradigm in the doctor/laboratory relationship.

Mary takes you back to the basics of infection control.

March

Arthur Cooper addresses the similarities and differences of being a good manager vs. a good leader.

Joe Nicassio writes a spirited essay about what it really takes to get your business to make money.

Mary Eule follows up on the marketing ideas in this issue of the Journal of Dental Technology.

Regina Barr helps you learn how to promote yourself and your business without looking like a self-serving idiot.

Catch up with the latest awards and appointments, market moves and noteworthy items.

Mark shares what customers really want.

Mary outlines the requirements for one of the most important safety features your laboratory should have.

February

Find out the tricks to creating a name that sticks in customers' minds.

Discover how your sales assumptions are affecting your bottom line.

Find out why potential customers arenít coming to your laboratory.

Think you can't live without it? Think again.

Catch up with the latest awards and appointments, market moves and noteworthy items.

Standing Orders - Systematic Simplification for Savings.

Get ready to have a green thumb, because growing a laboratory is like growing a garden.

Think there's only one kind of safety meeting? Think again.

January

Mark Wardell helps you learn to conserve your cash.

Margie Geiser answers the question: Is that professional enough?

Catch up with the latest awards and appointments, market moves and noteworthy items.

Nelson explains the feature and benefit considerations when furnishing your laboratory with new furnaces.

Mark gives you the secrets of great customer service.

Mary provides all of the helpful hints you need to make your safety meeting a success.