Sales Call Success
Sales Call Success
Dear Ms. Marketing: I don't have the money to hire a sales representative and I know that I should be the one out making sales calls but I don't know how to get started. I need help.
You are right you should be making the sales calls. Your accounts are the key to your business. There is no doubt that we're in the customer experience era. You know that the quality of your clients experience is about you and your service and, often, you are the one that works directly with your client to deliver good service. So when a doctor evaluates their experience with your company they are really thinking about you.
So when making sales calls remember they don't have to be long. You can just stop by and drop off donuts on the way in to the office to one or two accounts each day for a week and you will be surprised how many you can call on in a short amount of time.
I know that face time is important but a phone call can also be a great tool. This means you don't have to leave the office. I would go to a quiet office and close the door and make one or two calls per day. Again, you can talk to a lot of customers with just a, 'Hello wanted to make sure everything is going good.'
Sometimes I think we have to spend a lot of time and money impressing our accounts when all we need to do is just touch base with them to let them know you care about their account. Remember that if you stop by a new account don't forget to drop by the wonderful accounts you already have.
So take some time (not a lot) each week and visit with your accounts new and faithful ones to keep the work coming in and smiles all around. You are the reason that they send to your lab so make the power of you known.
I invite you to send in a question to Ms. Marketing. There are never any dumb questions. You can send to Dena@TheLab2000.com.