Murphy's Law: Innovative CE for Your Doctors
Murphy's Law: Innovative CE for Your Doctors
Most of you have heard me say something about providing continuing education that solves the dental practice’s problems rather than our own. When we quit selling products, procedures or new materials in a lecture (I am occasionally guilty of these transgressions myself) and instead focus on helping their practice grow three good things happen.
- They feel safer because they is no sell language in the room.
- They grow.
- Ergo, you grow.
Interesting construct isn’t it? Well, It is time for me to put my mouth where the money is in growth for your laboratory by growing your clients. I have permission from Mercer Advisor to book several programs for laboratory exclusively for their clients.
Pretty simple rules.
If a laboratory can put 25 practices in a room for a very potent 1.5 day practice management program, Mercer will provide two speaker (Howard Rochestie JD and yours truly) a team of support consulting leaders and event staff. All the laboratory has to do is book the hotel, arrange for food and collect whatever they want to charge for the event to cover their costs! I told you it was simple. The program will be a 1.5 day version of their 2.5 day Growth and Planning Strategies for Success - GPS for Success (http://www.merceradvisors.com/workshops/gps.php). Attendees will also have an opportunity to meet privately and confidentially with an Mercer Advisor for one hour free of charge to evaluate gaps and specific growth strategies for their practice. They will also get some potent practice management initiatives form the podium from Howard and me.
This stuff really works.
Last year, Mercer added more than 500 new clients. Those who have been working with Mercer Advisors for at least six months are tracking to be up an average of $140,000 in revenue compared to their previous year. Last time I checked 7 percent to 9 percent of that end up as your lab bill (that’s $12,000 in new revenue from an existing client). Plus, what if some new prospective clients come to the program and you land them. Mercer has a great track record of success in consulting (they are the largest), transitions (also the largest) and they handle over 3 billion in dentist’s invested assets( you guessed it - largest again). They are triple winners of the Townie Award, a Forbes Top Ten, Fee Only Investment Advisor Company, and are endorsed by more state and national associations than any other company in their field.
What an incredible opportunity.
Interested? If so, e-mail me straightaway at mtmurphydds@gmail.com and we can start a dialogue (OK, or call me at 248-561-9951). I/they will want to balance geography and laboratory size in the scheduling of these events. Mercer will help produce the marketing brochures and mailers for you. Channel partnerships like this are an awesome way to share and support parallel growth strategies for like minded companies. Similar to a dental manufacturer helping put on a program for the laboratory, but without an overt product or material focus. The sale here would be growth for the dental practice and a true win-win opportunity. In fact, it is really a win-win-win-win. Dentist/laboratory/Mercer and most importantly the ultimate customer that we all serve, the patient.
If you are looking to save money providing continuing next year, want to grow by helping your clients grow and can put up with me for 1.5 days.
Get in touch.
